Category: Agencies

Navigating Your Web Accessibility Project

12 Jun 2023

Managing a web accessibility project might seem like a daunting task, but it doesn’t have to be. With the right approach and web accessibility tools, you can ensure that your website is compliant with the Web Content Accessibility Guidelines (WCAG) and is accessible to all users. First, let’s tackle the process of remediation. This is […]

Accessible Agency: Selling Accessibility as an Ongoing Service

19 Apr 2023

Web accessibility work is often sold as one-time project work, performed at the end of a website build, when it should be an engagement throughout a website buildout and beyond as a client’s website grows and standards change. Waiting to address accessibility until the end of website project is like building a commercial building and […]

Accessible Agency: Shifting Accessibility All the Way Left

13 Apr 2023

The best time to start addressing accessibility is from your very first conversation with the client. In developer parlance “shifting left” means performing testing and tasks typically done later in a development process to earlier steps. As a concept it’s typically meant to increase efficiency by ensuring you don’t spend too much time developing something […]

Accessible Agency: Selling Accessibility to Current Clients

28 Mar 2023

Accessible Agency is an ongoing series by Accessible Web discussing offering web accessibility services as an agency. In 2010 I was tasked with creating a “digital marketing” department at an agency in Central Florida. Among these digital services, mobile-friendly sites and SEO proved to be the most lucrative initially, so I wanted to start pitching […]

Why So Many SEOs Get Into Web Accessibility

21 Mar 2023

If you do SEO or have an agency that offers SEO, adding web accessibility to your service offering makes a lot of sense. It is not a coincidence that both of Accessible Web’s founders, and even yours truly, are all former SEOs. Optimizing a website for search engines and for users with disabilities are very […]