Convince Your Client to Invest in Accessibility
Investing in accessibility helps your organization and your clients reach a broader audience, mitigate legal risk, and establish a stronger brand. But sometimes a client is unwilling to invest in digital accessibility.
However, accessibility and inclusive design make both practical and business sense. Let’s make the case. Plus, we’ll provide you with a ready-to-use email template that you can customize with your own language and send off to clients.
Accessibility Is a Strategic Client Investment
Gain Legal Protection
Depending on where you operate and how your business is structured, a lack of accessibility can put you at risk for legal action. Accessibility lawsuits are on the rise globally and in the United States. ADA lawsuits increased by 7% in 2024. Even if you’re not yet on the radar, the longer you wait, the greater the risk.
Saves Money Long-term
When you build bake in accessibility from the start, or shift left, you avoid costly retrofits later. Fixing inaccessible websites, apps, or documents after launch is often far more expensive than getting it right the first time.
Increases Market Reach
According to the Annual Report on People with Disabilities: 2025, 14% of the US population has a disability. Extrapolating that further, the World Health Organization reports that one in six people worldwide experiences significant disability. That’s a lot of people. In fact, it’s the largest minority group in the world.
Accessibility opens your product to everyone. It’s an investment in growing your audience.
Investing in Accessibility Builds Loyalty That Lasts
It’s not a surprise that people tend to remember when something works for them, especially when they’re accustomed to being excluded.
Accessible digital experiences lead to higher customer satisfaction, loyalty, and trust. In an increasingly digital world, excluding users with permanent or temporary disabilities or users is no longer acceptable or sustainable.
Don’t let clients allow these groups to have a bad user experience:
- Aging populations
- Assistive tech users
- People with situational barriers in noisy or hard-to-understand environments
- Users with temporary disabilities, such as a broken wrist, lost voice, etc.
Accessible design improves usability for everyone.
Strengthen Your Client’s Brand
If your client’s organization discusses inclusion, positions itself as morally responsible, or prioritizes equity, accessibility is already part of the conversation. Accessibility is part of your client’s brand promise, whether they realize it or not.
Plus, clear and well-structured content is catnip for SEO rankings, and AI agents and crawlers can better index your site.
We like to liken accessibility design to mobile-first design. It started as a nice-to-have. Now it’s expected. Accessibility is on the same path. Don’t let your site or brand get left behind.
So, What Can You Do Today?
You don’t need to be an accessibility expert overnight. Start by getting the right people talking.
Copy this Website Accessibility Notification email from the document and adjust it as needed. Then send the email below to your client, leadership, dev team, or product stakeholders to begin the conversation about accessibility.
Get in touch! We’re agency accessibility pros and would love to hear about your goals.
