Guideline 1.1 – Text Alternatives

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Conformance Levels


Provide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language.

Questions & Answers

How much alt text does my map need?

I’m updating a website with an apartment community map. The map includes a map legend and shows the locations of buildings, mailboxes, and other outdoor amenities like our BBQ grills. I’ve added alternative text to the map: “The River Drive apartment complex map and map...

  • alt text
  • complex images
  • graphics

How detailed should image alt text be?

We’re writing image descriptions for product pages, and there are a lot of image details we could potentially include in the alternative text. How much detail is really required?

  • alt text
  • best practices
  • images

How do I use decorative images in social media?

I don't want to describe a decorative image. How do I make the attribute empty when using alt text in social media? e.g. I don't want a screen reader to read "Image."

  • alt tags
  • graphics
  • images
  • social media