Guideline 1.1 – Text Alternatives

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Conformance Levels

Description

Provide text alternatives for any non-text content so that it can be changed into other forms people need, such as large print, braille, speech, symbols or simpler language.

Questions & Answers

How much alt text does my map need?

I’m updating a website with an apartment community map. The map includes a map legend and shows the locations of buildings, mailboxes, and other outdoor amenities like our BBQ grills. I’ve added alternative text to the map: “The River Drive apartment complex map and map...

  • alt text
  • complex images
  • graphics

How detailed should image alt text be?

We’re writing image descriptions for product pages, and there are a lot of image details we could potentially include in the alternative text. How much detail is really required?

  • alt text
  • best practices
  • images

How do I use decorative images in social media?

I don't want to describe a decorative image. How do I make the attribute empty when using alt text in social media? e.g. I don't want a screen reader to read "Image."

  • alt tags
  • graphics
  • images
  • social media

How should I approach audio descriptions for slideshow presentations?

I want to add audio description to a slideshow that presents a photo and text exhibition. In the slideshow, images and text alternate. The audio until now only contains music. The images show people and the text gives more background about the people. When describing...

  • audio descriptions

Images on Ecommerce Site

For ecommerce sites, when should images be coded as meaningful and when should they be coded as decorative?

  • alt tags
  • ecommerce
  • images