How Orchard Digital Achieves Near-Perfect Accessibility Across Its Residence Websites
At a Glance
The Challenge: Managing digital accessibility across a portfolio of client websites — including senior living residence sites built through its dedicated senior marketing practice — while maintaining documentation strong enough to hold up to legal and regulatory scrutiny.
The Strategy: Continuous automated monitoring with RAMP, a public feedback channel for reporting accessibility barriers, and a transparent, publicly displayed remediation log.
The Result: 100/100 (or close to 100/100) automated accessibility scores maintained across its clients’ residence websites, backed by public-facing documentation that demonstrates ongoing, good-faith compliance efforts.
The Challenge: Scaling Accessibility Across a Growing Client Portfolio
Orchard Digital is a full-service digital marketing agency offering integrated marketing, brand strategy, creative, web design, SEO, and marketing automation across a diverse range of B2B and B2C industries. Through its dedicated senior marketing practice, Orchard designs and manages websites for senior living communities, each requiring consistent, ongoing attention to accessibility as content, layouts, and features change over time. Orchard Digital needed a repeatable system for catching new barriers as they emerged and for maintaining clear, defensible documentation across every client site it supports.
The Strategy: Making Accessibility Sustainable
- Automated Score Monitoring: Used RAMP’s automated scanning to continuously track accessibility performance across its clients’ residence websites, achieving and maintaining 100/100 or near-100/100 scores.
- Embeddable Feedback Form: Deployed RAMP’s embeddable feedback form directly on client residence sites, giving visitors a direct, built-in channel to report accessibility barriers as they encounter them.
- Documentation for Defensibility: Used RAMP’s accessibility log to record remediation work over time, creating a clear, timestamped record that supports legal defensibility for its clients.
- Public Transparency: Published the feedback form and accessibility log directly on public accessibility pages across client sites, showing visitors and regulators alike that accessibility is an active, ongoing commitment rather than a static statement.
The Impact
- Near-Perfect Automated Scores: Achieved and maintained 100/100 or close to 100/100 RAMP automated scores across its clients’ residence websites.
- Stronger Legal Defensibility: Built a documented, timestamped record of remediation work that strengthens its clients’ position in the event of a complaint or legal challenge.
- Proactive Barrier Reporting: Gave site visitors a direct, embedded way to flag accessibility issues, closing gaps that automated scans alone may not catch.
- A Model for Other Customers: Orchard Digital’s client accessibility pages, including The Heritage Residence’s, now serve as a public example of what best-in-class RAMP usage looks like.
Why this matters for agencies
Clients increasingly expect their agency to handle accessibility the same way it handles SEO or site performance: as part of the work, not an add-on after launch. Orchard Digital built a repeatable process for monitoring, collecting feedback, and documenting remediation across every residence site it supports. That gives its clients ongoing support for their accessibility efforts and gives Orchard a clear, visible way to show the value of its work.
Ready to make accessibility part of what your agency delivers? Get in touch with our team about RAMP for agencies.
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