What WCAG color contrast guidelines apply to sub brand logos?
Question
Our team is designing logos for a medical brand and we understand that LOGOS (assume primary logos, such as the Amazon logo) do not need to be ADA-Compliant, but what about subbrands that are typed out such as HEALTH BRAND | Insurance Plans?
Answer
Great question! If your logo WCAG approved?
Per WCAG 1.4.3 "Text that is part of a logo or brand name has no contrast requirement," so in the instance that these sub-brand logos are graphics that have text in them, then they will pass. If sub-brands are typed and are not graphical logos, then these sub-brands are subject to text contrast guidelines.
However, with all of this said, if you are using graphical logos and not text and also have the flexibility with the logo design, making it able to pass contrast guidelines would be a great thing to do!
