Small Business, Big Impact: Practical Accessibility Strategies with Heidi Swevens
Most accessibility advice is written from the outside looking in, built for teams checking boxes rather than for the person who has to actually run a business with the tools in front of them. Software that “technically works” isn’t the same as software that works for the person using it, and that gap shows up every day for entrepreneurs who are blind.
Heidi Swevens knows that gap firsthand. As an artist, photographer, and business owner who is blind, she relies on assistive technology to market her work, plan events, and exhibit her photography, and she’s run into plenty of tools that pass a basic check but fall apart in real use. You can learn more about her work on Heidi Swevens’ about page.
Join us on Thursday, October 1 at 2:00 PM EDT as Digital Equity Specialist Heather Berg sits down with Heidi Swevens for a discussion-style webinar on running a small business with assistive technology.
What we’ll cover
- How Heidi evaluates software and apps for accessibility before bringing them into her business
- The access wins that make marketing, event planning, and exhibiting possible for a business owner who is blind
- The barriers that still show up in everyday business tools, and how she works around them
- Lessons from promoting art and photography using assistive technology
Can’t make it live? Sign up anyway, we’ll send the recording and resources straight to your inbox.
