From Cart to Checkout: Optimizing E-Commerce for Every Shopper | Upcoming Webinar
Seamless Shopping for All: How E-Commerce Accessibility Drives Conversions
Is your online store turning away customers before they even reach the checkout button? In e-commerce, every extra click, confusing form field, or inaccessible custom component represents a lost sale. While compliance gets your store through the legal door, building a truly accessible shopping experience expands your market reach and drives revenue.
Too often, e-commerce accessibility is treated as a post-launch cleanup effort rather than an essential part of the customer journey. This session breaks down the critical touch points of digital storefronts—from product filtering and dynamic image carousels to complex checkout flows—ensuring your store works effortlessly for shoppers using screen readers, keyboard navigation, and other assistive technologies.
Join us on August 27, 2026, at 2 PM EST as Digital Accessibility Specialist Isabella Logan walks through practical strategies to diagnose and remove barriers across the e-commerce funnel. Bring your specific e-commerce questions, we encourage you to ask them live throughout the session!
What we’ll cover
- How to fix common accessibility traps in multi-step checkouts, dynamic form validation, and payment gateways.
- Best practices for filter menus, image alt text for visual items, and interactive product variants.
- Ensuring focus management and interactive elements work flawlessly without a mouse.
- How removing digital friction improves conversion rates and creates a superior shopping experience for all users.
Can’t make it live? Register anyway, and we’ll send you the recording and resources afterward!
