Why does an auto-playing video require a pause mechanism?

Question

We often use background videos (looped, no sound) in the hero with i.e. the headline on it. It's a great eyecatcher and the users like it a lot. The WCAG guideline says that this should not be allowed if the video does not stop after 5 seconds. Is this correct? 

Answer

As described in the WCAG success criteria 2.2.2, auto-playing and auto-updating content that plays for longer than 5 seconds must have a way to pause, stop, or hide it. Even if the content is considered decorative, the only exception for is if the auto-playing-auto-updating content is essential to conveying information or facilitating interactions on the page for users.

When content automatically plays or updates for longer than 5 seconds, it can be incredibly distracting for users with cognitive disabilities. Providing a mechanism to pause, stop, or hide the content allows users to control the content and minimize distractions.

Would having an accessibility specialist available for regular consultation on questions like this benefit your team? Explore accessibility consulting services from Accessible Web.

Free Tools to Continue Learning

Accessible Web Company Logo

Accessible Web RAMP

Monitor your website and manage your progress towards WCAG conformance.

Accessible Web Company Logo

Accessible Web Academy

Career specific courses to help power up your accessibility knowledge.