Agency Accessibility: Selling Accessibility as an Ongoing Service
Web accessibility work is often sold as one-time project work, performed at the end of a website build. However, we recommend considering accessibility during a website buildout and beyond as a client’s website grows and standards change. Waiting to address accessibility until the end of the website project is like building a commercial building and […]
Agency Accessibility: Shifting Accessibility All the Way Left
The best time to start addressing accessibility design for your agency is from your very first conversation with the client. Here’s how. In developer parlance, “shifting left” means performing testing and tasks typically done later in a development process to earlier steps. As a concept, it’s typically meant to increase efficiency by ensuring you don’t […]
Agency Accessibility: Selling Accessibility to Current Clients
It can be tempting to ignore accessibility at your agency, but why not sell it as a service instead? In 2010, I created a “digital marketing” department at an agency in Central Florida. Mobile-friendly sites and SEO proved to be the most lucrative among these digital services, so I wanted to start pitching them to […]
Agencies! How Your SEO Experience Helps Accessibility
Your SEO experience can directly help you on your accessibility journey. It is not a coincidence that both Accessible Web’s founders and even yours truly are all former search engine optimizers. Optimizing a website for search engines and users with disabilities is a similar pursuit. SEO makes a website accessible to search engine technology while […]