Agency Accessibility: Selling Accessibility to Current Clients
It can be tempting to ignore accessibility at your agency, but why not sell it as a service instead? In 2010, I created a “digital marketing” department at an agency in Central Florida. Mobile-friendly sites and SEO proved to be the most lucrative among these digital services, so I wanted to start pitching them to […]
Agencies! How Your SEO Experience Helps Accessibility
Your SEO experience can directly help you on your accessibility journey. It is not a coincidence that both Accessible Web’s founders and even yours truly are all former search engine optimizers. Optimizing a website for search engines and users with disabilities is a similar pursuit. SEO makes a website accessible to search engine technology while […]