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Knowedge Base: flashes

Do the ads on my site need to follow accessibility guidelines?

Do ads that show on sites need to follow accessibility guidelines? I am a bit concerned if they do as I don’t really have control over what ads are showing. Off the top of my head, I am most concerned about the really obnoxious flashy ones that I am certain don’t follow accessibility guidelines.

Are animated gifs okay to have?

If I have a gif on a site that loops continuously. Is that okay or does it violated the ‘can’t have repeating flashing stuff’ rule?

What is Time-based media?

I see that one of the web accessibility guidelines is ‘Time-based Media’. What is that?