Title III of the Americans with Disabilities Act (ADA) prohibits discrimination based on disability in the activities of places of public accommodation.
Because the ADA was enacted before we had access to the internet and electronic devices we have today, the law does not specifically call out websites, but this does not shield your business from a lawsuit. The law requires that privately owned places of public accommodation provide equal access to their services and products which include digital content and functionalities.
Companies in the retail, restaurant, medical and hospitality industries are among those that have been sued for breaking Title III of the ADA.
The US Department of Justice has stated that the ADA applies to websites and other digital content that serve the functions outlined in the Act, which shows that web accessibility could become part of the ADA. The future of the web is accessibility.
The best way to protect your business from an ADA lawsuit is to be sure it fully conforms to the Web Content Accessibility Guidelines (WCAG). We’d love to help you bring your site up to speed to comply with Title III of the ADA.